KNOXVILLE, Tenn., Feb. 13, 2018 /PRNewswire/ — baby+co., a network of maternity centers designed by women to practice a complete approach to maternity care, announces expanded delivery options in its Knoxville center in partnership with UT Medical Center. Starting on February 14, baby+co.’s midwifery team will now also be able to support planned delivery in the hospital at UT Medical Center, becoming the only birth center in Knoxville with medical privileges.


The partnership with UT Medical Center provides parents more flexibility when choosing the best birth plan for their family. Whether parents choose to have a hospital-based delivery from the beginning or need to be transferred during labor for any medical reason, expecting mothers will now be able to still choose baby+co. for prenatal care at the center and seamlessly receive their midwife’s support during and after labor at the hospital. baby+co. will work closely with patients to understand the different offerings available at the center and hospital to help them make the best decision for their family.  

“At baby+co. we believe in educating and empowering women to choose the parenting journey that is right for them,” mentions Sherri Hedberg, RN, BSN, IBCLC Center Manager at baby+co. “We are very excited to partner with UT Medical Center to expand our delivery options for our clients and guarantee that regardless where our clients choose to deliver, they will receive complete care through their baby+co. team they’ve come to know and trust throughout the process.”

baby+co.’s Knoxville birth center, which celebrates its first year anniversary this month, offers a different kind of birth experience for women and families. A dedicated team works with families to develop customized care plans that incorporate wellness counseling and coaching on topics like: nutrition, fitness, sleep, stress management and lactation to enhance traditional clinical visits.  Patients can also sign up for classes and workshops on varying subjects throughout the entirety of the pregnancy journey, as well as join parenting groups.

“For many women in Knoxville with low-risk pregnancies, the services offered by centers such as baby+co. are instrumental in delivering an excellent patient experience,” says Dr. Kimberly Fortner, medical director of Obstetrics at UT Medical Center. “Our team is thrilled to join forces with baby+co. to provide patients an exceptional range of delivery options and continue serving the Knoxville community.” 

For more information on baby+co. and planned hospital births with the center, please visit To coordinate an interview with a baby+co. representative, please reach out to Paola Cuevas (646) 762 8735 or

About The University of Tennessee Medical Center
The mission of The University of Tennessee Medical Center, the region’s only hospital to achieve status as a Magnet® recognized organization, is to serve through healing, education and discovery. UT Medical Center, a 609-bed, not-for-profit academic medical center, serves as a referral center for Eastern Tennessee, Southeast Kentucky and Western North Carolina. The medical center, the region’s only Level I Trauma Center, is one of the largest employers in Knoxville. For more information about The University of Tennessee Medical Center, visit online at

About baby+co.
baby+co. is a growing network of modern birth centers designed by women to practice a complete approach to maternity care that aim to educate, support and empower women and their families before, during and after pregnancy. We were founded on the simple belief that there is a better way to provide maternity and family care that is individually tailored to meet the unique needs and desires of every family. Our care is wellness focused and evidenced-based. We offer a full range of clinical services, including: pre-conception counseling; prenatal care; labor and birth support; home based postpartum care; well-woman and pediatric care; as well as wellness workshops; parenting classes and much more. Our team is entirely devoted to celebrating and enhancing birth and the incredible journey of parenting. For more information, please visit:   


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SOURCE baby+co.