Ring Container Technologies completes innovation project with Conagra Brands
MEMPHIS, Tenn., Sept. 26, 2017 /PRNewswire/ — Ring Container Technologies, a leader in the product packaging and plastic container manufacturing industry, today announced its collaboration with Conagra Brands on an aerosol-to-plastic conversion for PAM Cooking Spray, which is now available on store shelves. While the new PAM Non-Aerosol Spray bottles will not completely replace the company’s aerosol cans, it does provide another packaging option for its consumers.
“Conagra has been a longtime partner of Ring, and we were thrilled to work with them on such an exciting project,” said Brian Smith, Vice President of Business Development and Innovation at Ring. “This pump-spray bottle was co-created during a customized session at our Innovation Center in Oakland, Tennessee, and six months later, Conagra was prepping their operations for a major product launch. That’s hyper-speed in the packaging and product development world.”
After consumer-based findings revealed that people prefer a non-aerosol spray, transparent container and cleaner ingredient statement, Conagra reacted immediately by partnering with Ring. Together, the two companies were able to create a product that is designed to meet a specific consumer need in the marketplace.
The PAM non-aerosol packaging project is a prime example of Ring’s ability to help its customers respond to market needs. The pump spray retains PAM’s “spray no stick” performance promise, while other aspects of the packaging were designed to meet environmental and nutritional standards, as well as align with brand principles.
Ring prides itself on working with customers to develop improved products that not only fulfill, but also exceed customers’ expectations. Ring’s Design-Led Innovation Workshop™ is a co-creative process that uses design thinking methodology to foster innovation and collaboration. The workshops combine empathy, creativity and rationality to solve consumer packaging challenges with breakthrough thinking.
“Working with Ring on our PAM non-aerosol spray bottles was truly a collaborative effort, and they brought some great capabilities to the table,” said Eric Sinz, Vice President, Packaging at Conagra Brands. “We worked together as a cross-functional team to create a modern and contemporary bottle design that reflects Conagra’s new strategy and direction.”
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America’s leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company’s portfolio is evolving to satisfy people’s changing food preferences. Conagra’s iconic brands, such as Marie Callender’s, Reddi-wip, Hunt’s, Healthy Choice, Slim Jim and Orville Redenbacher’s, as well as emerging brands, including Alexia, Blake’s, Frontera and Duke’s, offer choices for every occasion. With an ongoing commitment to corporate citizenship, Conagra Brands has been named to the Dow Jones Sustainability North America Index for six consecutive years. For more information, visit www.conagrabrands.com.
About Ring Container Technologies
Ring Container Technologies is a privately held, multinational corporation headquartered in Oakland, Tennessee. Focused on finding sustainable solutions for the consumer packaging industry, the company has grown to be one of the largest plastic container manufacturers in North America. With a commitment to be fiscally, socially, and environmentally responsible, Ring Container Technologies strives to advance innovation while exceeding expectations by design. For more information, visit: www.ringcontainer.com.
Contact: Beth Wilson, inferno
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SOURCE Ring Container Technologies